09 Mar Blueberries: the boom of the super fruit
Spring is coming and with it the blueberries, a fruit that has proven to be a good business opportunity. From Fermac Cargo we will tell you all, and why the business success depends on 80% of the logistics process.
The blueberries consumption and production have risen worldwide over the past decade due to increased number of customers aware of the beneficial properties to health.
Classified as forest fruits, from the family of Ericaceae and cataloged within the genre of the Vaccinium, the blueberries are divided into 450 species ranging from the red color, to the blue, purple and black. They are harvested in wild bushes, original in the northern hemisphere, with its production from April to October, but can be found in countries in the southern hemisphere (November till March), in countries such as New Zealand, Madagascar and South America. This is why it is possible to buy fresh blueberries throughout the year.
In Spain is possible to find three species: the common blueberry (Vaccinium myrtillus), cranberry (lingonberry) and black bilberry (Vaccinium uliginosum).
Currently, the Americans consume about 80% of world production, reaching an average of 1 kg of blueberries per person per year. But the good news is that the market continues to grow, as well as consumers around the world. Studies suggest that in the next decade, the global demand could triple.
PRODUCTION, EXPORT AND IMPORT
Commercially grown in about 27 countries, the vast majority in temperate zones, the world production continues to increase. The engines of growth are in Asian and European markets.
According to predictions, the consumption of the fruit increased by 500%, with an expected production of 680 thousand tons worldwide by 2017.
The worldwide largest producer of blueberries is the United States, which produces about 240 thousand tons of blueberries per year. Together with Canada, the two countries account for 90% of total production.
Continuing on the list of major suppliers also stand out countries such Poland, Germany and Mexico, in that order. Spain ranks eighth on the list, with a production of 5,000 tons.
As expected, the United States also ranks first in the list of the largest importers with the purchase of 600 million dollars, followed by United Kingdom (160 million dollars) and Canadá (94 million dollars) in third place.
Taking into consideration the static numbers from the list of exporters, the first place is occupied by Chile, which exports 67% of its production to the United States. Canada and Mexico come next in the list.
Due to increased demand, other countries such as Poland, Germany, Argentina and Peru are increasing production. The sector is also focused on developing new markets such as China, South Korea and Latin America.
Prices received by fresh blueberries are high, and demand continues to grow, but it’s a perishable fruit. Optimal hence cold chain during the logistics process, agility in the transportation to the point of sale, and care in handling are essential for the commercialization of this fruit.
Us from Fermac Cargo, work every day of the week, throughout the year, seeking to offer the optimal path to the main destinations and making available to our customers a cooling technology for their products with an expert team in perishables. In addition, the export is made on the day of delivery. Thus, blueberries arrive fresh and firm, which is what consumers want.
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